People are not always forthcoming with information, and one or two aggressive personalities in a focus group can dampen participation and the candid expression of ideas. With many years of experience leading group discussions, I know how to make everyone feel comfortable expressing what they really think and feel.
As a practitioner of psychological testing, an author of psychoanalytically oriented articles, and a speaker and consultant on the interpretation of dreams, I bring an unusually strong skill set to focus group design and implementation. While most focus group leaders use conventional scripts, I utilize the group’s own dynamics to guide the discussion in psychologically fruitful directions, homing in on the symbolic meanings people attach to objects, actions and ideas.
Talk to Dr. Brian D’Agostino to discuss the needs of your project.