Most survey and marketing research in NYC is done by people who lack the breadth of knowledge and creativity needed to develop truly customized solutions to research problems. I have proven experience creating original survey designs tailored to the special requirements of various projects. My portfolio speaks for itself, and my former clients will testify to the outstanding quality of my work.
My clients have ranged from marketing research professionals, to contractors responding to government requests for proposals, to graduate students and university researchers needing to meet peer review standards. With this breadth and diversity of experience, I have the “big picture” perspective needed to develop out-of-the-box solutions to research problems of all kinds. I conduct a thorough needs analysis at the outset to be sure that the data collected will be relevant to the requirements of each unique project.
Survey data are only as good as the questionnaire used to collect them. Which questions are asked and in what way can make the difference between relevant and reliable conclusions and meaningless numbers. I have the knowledge and experience needed to produce the right questionnaire and survey design for your needs and to identify the right population to survey.
Statistical analysis is another potential pitfall in the research process. Careless handling of data or poor choices of statistical technique can compromise the validity of results. I bring meticulous attention to accuracy and seasoned professional judgment to every aspect of data analysis.
Contact me to learn how I can address your marketing research or other survey needs.